5 Tips to Create the Perfect Business Card- How To Design Professional Business Cards Hi! I'm Antonio Centeno.
I'm the founder of Real Men Real Style.
Today, I'm going to be talking about the perfect business card.
I'mgoing to give you five tips on how to create the ideal card for any situation.
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Guys, these five tips aren't going to apply for every single one of you, and that's thekey.
Number one, you need to understand your purpose for the business card.
Me, I'm a businessowner.
I have multiple businesses.
When I use business cards and I go to events, sometimesI'm speaking.
Other times, I'm simply sitting back in the audience, but I'm at a point withmy business where I'm pretty selective about who I want to spend time with.
So my business cards are geared a little bitdifferently.
They actually say just simply "business owner" on them.
They only have myemail address because honestly, I am very careful about who gets my phone number now.
That business card, for many people, especially if you look online, they'll say it violatesa number of rules, but for me, it serves my purpose.
It actually is something that hasplenty of room that I can write on the back of it and it sends the message that I wantto send.
A good example, I met a guy named Chris Broganwho's at the New Media Expo, shook his hand.
He didn’t know me from atom, but I knewwho Chris is.
Chris is actually one of the leaders on the internet, just for the lastdecade has been someone out there leading the charge on what the worthy internet istaking us and what it's going to do.
He's got a very popular blog.
Now, when he looked at my business card andhe saw "owner", it immediately sparked his interest.
I also mentioned at some point wherehe picked up that I was in the Marine Corps, so all of a sudden, he meets a Marine who'sa business owner.
It turns out he owns The Business Owner Magazine, so he was very interested.
It turned into a guest post.
Now, my purpose was to send the message andto connect with other business owners, people that are running companies that I respectand I knew that they would pick up on that kind of stuff, so my business card, numberone, served its purpose.
Now, let's look for you.
If you're out therelooking for a job, then that business card needs to in a sense send that message.
Youdon’t want to be using a business card from some other company you used to work at.
Instead,get a new business card that actually says — maybe it lists some of your unique skills,some of the things that sets you apart, not a full resume because you don’t want thecard to be cluttered, but you want to make that positive first impression.
You want itto be memorable.
That's very important because if you're memorable, you're actually referable.
Oftentimes, you're going to meet somebody,give them your card, and to be honest, there's not going to be a connection.
There's notreally a way that they can help you.
However, if you're memorable, if you're somebody thatstrikes into their memory, then you'll be able to — in a sense, when they meet somebodyand they're like, "You know, I just met someone that you need to meet," and they could pullout your card, they're going to be able to make that connection, so number one, focusin on the purpose of your card.
Number two, keep it simple.
Make sure thecard is readable.
You will not believe how many business cards I get from other people,and they're actually difficult to read.
They're actually cluttered with information.
It'sactually even hard to understand who is this person and what are they doing.
Make sureyou use a readable font.
Not everyone actually has perfect vision.
A lot of people, theymay misread it and they'll simply throw it away.
You get a very short time frame.
Soagain, make sure it's got your best contact information and multiple forms of contactinformation.
Now, I just said that I violate this rule,but I do it on purpose to create barriers, but if you're out there looking for a job,you want to have a great email, a professional email.
You want to have your phone number.
You perhaps want to have your LinkedIn profile so that they can go see that.
Not everyoneis going to want to have their LinkedIn profile, but for you, it's probably going to be importantbecause it's going to be relevant again to, number one, your purpose.
The other thing is that some people just preferto talk different ways.
I like to talk on the phone.
I also like to interact with people,believe it or not, via videos.
Sometimes I send people video messages, but a lot of peopledon’t like to do that.
They would rather type everything out, so that's why you alsowant to have multiple forms of contact so that the person that wants to reach out toyou with an opportunity can reach you via their preferred method.
The last thing about it is make sure it'sclean.
This is where you want to have room.
[0:05:00] I like to keep it clean because I do carrya pen and oftentimes, I can write on the back especially if I'm speaking to someone andthey're really creating a great, solid impression.
I sometimes write notes because I don’thave to remember it, then I can put that business card in my pocket.
So we've talked about having your purpose,keeping it simple.
The other part, number three, is make sure the information is accurate.
I have actually received business cards in which the information — they just had themprinted out and the information wasn't accurate.
This also applies if you are changing jobsor you're with a new company.
Don’t give somebody your old business card.
That maybe all you have, but it doesn’t send the right impression, so don’t go with a penmark.
That's another thing I see, which is reallybad, is that people just write — they'll scratch it out and they'll write their newphone number.
To me, that shows a lack of preparation that you're not taking this superseriously.
And honestly, it's much harder to read, so we're going back up to the partof it being simple and readable.
A lot of times, I can't read it or if it getswet, all of a sudden it smudges.
Guess what? I'm not going to be able to contact you.
Pleasemake sure it's the right company.
It's one of those things oftentimes when we look atit and you want to make sure that's associated with you.
So we've talked about purpose, simplicity,making sure it's accurate.
Make sure it's professional.
Now, we've talked about this at the very beginning,but look at the email.
Oftentimes, people are using these email addresses like fatheroffivekids@aol.
Now, that's cool.
I'm having my fourth child on the way, so I respect being a dad, butwhen I see a business email like that, I'm wondering, does this guy actually take itthat seriously? That's a personal email.
Don’t use personal emails unless they lookprofessional.
Gmail is pretty good.
The new Outlook emails aren't bad.
The Hotmail emails,I know, have gone away, but there are a number of emails out there that are really long andconvoluted.
Try to avoid things.
Go with something simple, something that's clean, somethingthat's professional.
I would avoid Yahoo! emails as well.
Just the word "yahoo", ifyou look up what it means, it actually doesn’t have a professional sound to it.
Maybe the company will rebrand at some point.
The other thing is make sure that the actualcard is clean.
I know this should go without saying, but I've had people hand me smudged,dirty cards that they had in their back pocket for I don’t know how long.
Honestly, I don’twant to even touch the thing.
The other thing is have a system for handingout cards.
What do I mean by this? Whenever I hand out cards, my right pocket containsmy business cards.
My left pocket on my jacket contains the business cards of others.
Sowhen I take your business card, I put it — it depends on the gentleman.
Sometimes, I oftenacknowledge the card.
I look at it.
There are some cultures where you want to acknowledgethe card.
Basically, it's a sign of disrespect if you put it away too quickly, but I alwaysput them in my left pocket.
Then I take out my business cards and hand it to them frommy right pocket.
The reason I do this — and I've seen peoplehand me other people's business cards especially at networking events where business cardsare going all over the place, so make sure you've got a system for it.
Again, that'smy system.
Feel free to copy it, but that's the one that works for me.
The last thing, and this is something I seeagain and again, is have plenty of business cards.
I see people that go to conferencesand after the first day, they have run out of cards.
Don’t let that be you.
If you're going to a conference with 2000 people, we'll take 500 businesscards.
That's a good amount.
A lot of times, people go there and they take 20 or 30 businesscards.
If you do that, you need to be really strategicin who you hand them out to.
Otherwise, you're going to run out very quickly, and who knows?You could easily give out 20 business cards in 20 minutes if you're someone that's reallyworking the room and meeting a lot of people.
I know for me, because I'm a speaker, a lotof people want my business cards, so I'll simply put a small stack in front and peoplecan just come by and grab it and reach out to me later.
Another thing I do with business cards isI strategically place them in various points so that even if I mistakenly forget my bigstack, I've got in all of my sports jackets — I've actually got about 50 to 100 businesscards in various pockets on the inside.
I do this because I don’t forget my sportsjackets and the business cards are always there, so that's one thing I do.
Another thing is I carry the case.
Actually,I have a very nice case, which if we go back to keeping them professional, looks very nice.
It keeps them clean, but actually having the case, putting it in my luggage, it's actuallyon my checklist whenever I pack and I go places.
Another place I keep business cards, insidemy car or truck.
Now, if I'm flying, I'm not going to have access to it, but a lot of timesI'll go some place and by having 50 to 100 business cards in the console of my vehicle,I can always go back out and grab those, and then be armed at least with those 50 to 100cards.
[0:10:07] The final place where I keep at least fivebusiness cards is inside my wallet.
Now, sometimes they do get a little bit beat up and yes,we're going to violate that, but that's better than me having nothing.
I keep them in a smalllittle case, a little plastic case that actually does a decent job of protecting them.
No smudgesget on them, but they do get bent up occasionally.
However, that's better than not having anything.
Let me know what you think and hopefully youfound this video useful.
I would love for you guys to go over to Real Men Real Styleand join my email list, and grab your copy of my free 47-page ebook on men's style.
Iactually give a number of tips on how to be a better man, on how to use certain differenttechniques.
We talk about negotiation.
We also talk about things like this, this businesscard, and how to be a better man.
So hopefully, you guys found this video useful.
I'll see you in the next video.
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