Hi Folks Dave Waring here again from FitSmallBusiness.
Comand today's lesson of the day.
In our last lesson we continue our series on how to starta successful business, with a look at how to setup a business email address that usesyour company's domain name.
In today's video we are going to continue that series, witha look at how to get the perfect business card.
So let's get started! Why Business Cards Matter Meeting people and talking in person is amust for most types of businesses, especially local businesses with physical locations.
Even for businesses like mine, which operate 100% online, meeting people and talking inperson is still one of the best ways to form partnerships, get advertising deals and more.
Here are 7 steps you can follow to make aprofessional looking business card on just about any budget: Step 1: Decide What Information You Want onthe Card.
At a minimum you want to have the followinginformation on your card: Your business nameYour first and last name Telephone NumberEmail Address Website And here are some additional things to consideradding: Your Logo – Whenever possible you want tokeep your brading the same online and off.
Your Physical Address – If you have a localbusiness with a physical presence then adding your location information is a no brainer.
If you operate 100% online however, then you may prefer to use that space for other thingslike your social media profiles.
Your TitleCompany Tagline.
Consider adding a short sentence which lets customers know that you are theone for the job.
I've included a link to an article by James Chartrand where you can readmore about taglines in the resources link below this video.
(Read this article by JamesChartrand for more on taglines).
Social Media Accounts.
Like your facebookpage and your twitter handle.
Fax number – Most people don't use faxes anymorebut if they still do in your line of business then you should consider adding it.
Your picture – If you operate in a line of business like real estate or insurance saleswhere you and your business are one in the same, then using your picture is not a badidea.
Step 2: Decide on the type of design: flashyor traditional? As Leonardo Da Vinci once said, "Simplicityis the ultimate sophistication".
That was also an early slogan at Apple by the way,so I would think twice before choosing a flashy business card design.
If you have professional help then integratingyour company color scheme and logo into the design is something you should consider.
Ifyou are designing the cards yourself, then it is hard to go wrong with a white card withblack typeface, which is what we use for our cards, along with our logo.
In this step you also need to consider shape.
Keep in mind that while a non traditional shape may help you stand out, circular andmany other types of designs that are not square do not fit into business card holders andare therefore more likely to get misplaced by your potential clients.
With this in mindI would stick with the traditional 3.
5 X 2 inch design.
Step 3: Look for templates.
Assuming you are designing your business cardsyourself, almost all of the companies that offer business card printing, also offer freetemplates that can be used to design your card.
We personally use Vistaprint becausethey provide easy to manipulate templates and good value for the money.
If you wantto go a bit more fancy and are willing to spend a little more, then moo.
Com also hasvery good reviews.
I have included a link where you can get 250business cards from Vistaprint for $10 in the resources link below this video.
Step 4: Choose Your Font(s) Remember that readability is the most importantthing so you want to avoid decorative fonts.
We use Copperplate Gothic for our cards.
Ihave included a list of font's from Prepressure.
Com that generally look good in print in the resourcelink below this video.
If you use more than one font on the cardthen it should be complimentary and it is not recommended to use more than 2.
Rememberthat you can use different sizes and bolding to make the important areas, like your businessname stand out.
When in doubt use whatever the default fontis in the template you are choosing.
Step 5: Add your info and logo If you are using Vistaprint then you can veryeasily upload an image file of your logo and crop it so it will fit in the area reservedfor logo.
This of course assumes that you have decided to use your logo on your card,which is generally recommended.
The template should also allow you to easilyselect the text areas that you want to edit and change things like colors and fonts usingthe menu at the top.
If you don't want a specific piece of info that the template has spacereserved for, you can very easily delete things as well.
Step 6: Choose your paper stock Vistaprint offers the following paper stockfor your business cards: Matte – The default option no extra costPremium Matte – A thicker version of the card so its more sturdyGlossy – Good for pictures but its hard to write on which is a big negative.
Premium Glossy – Thicker version of the glossy.
same problem applies.
Recycled Matte – Same as matte just made from recycled paper.
While the default matte option is thick enough,if there is one place a small amount of money can make a big difference with the businesscard its with thicker paper stock.
So for me at the extra cost for the thicker premiummatte its worth it, but if you are being conscious about the budget then the default paper stockis fine.
Step 7: Order Your Cards At this stage you should have everything setand be ready to order your cards congratulations! That's our video for today, if you have anyquestions or comments please leave them in the comments section below.
Also be sure towatch the next video in our series on how to start a successful business where we willdiscuss renting a location for your new business.
To learn how you can be a more successfulentrepreneur be sure to visit us at fitsmallbusiness.
Thanks for watching!.