In this clip we are going to talk about designinga logo for a business card.
There are three main things that you need to think about whendesigning a logo for a business card.
First of all is the size.
The size of your logo,your logo has to be able to work reduced down to a business card size so you need to thinkabout that your logo is not too detailed, that it doesn't have too many fine lines,that once it is reduced it will get lost, that people can still tell what it is at asmall size.
Those are really important issues.
The next thing is the number of colors.
Youwant to make sure that you are not producing a logo that can only work in full color likeif it involves a rainbow and you don't have the money to print full color business cardsbut the only way that you are going to be able to read it is in full color then you'vegot a problem so you want to make sure that if your logo has to be two certain colorsor anything like that that you are very careful about calling out what those colors are whenyou reproduce your business cards and knowing that you can afford the printing of whateveryour logo design is.
The last thing is to make sure that the logo is representativeof the business and I see a lot of times clients have cards that they need help they want toredesign and they show me just what they've been working with and the logo just isn'twhat the company is about.
It is some stock clip art that they have gotten or it is somethingthat they feel is really cool or maybe it is like some matrix image or infinity andthey feel like it's really great but it really doesn't tell anyone about the business, itdoesn't tell anyone what they do or tell them about how their business is going to be betterthan the next guy's.
So the three things that you need to think about are size, color andmaking sure that your logo is representative of your business.